Predatory advertising targets vulnerable points in people’s personal data and manipulates them for one’s benefits.
It is used by businesses, politicians, and scammers.
We all have vulnerabilities that can be exploited, so we must understand the risks associated with sharing our data and raise awareness among others about it.
Sources:
- Report to the General Assembly of the Data Broker Working Group issued pursuant to Act 66 of 2017:
https://ago.vermont.gov/sites/ago/files/wp-content/uploads/2018/02/2017-12-15-Data-Broker-Working-Group-Report.pdf - Reducing Predatory Marketing of Unhealthy Foods & Beverages in New York City:
https://cunyurbanfoodpolicy.org/wp-content/uploads/2022/04/CUFPI_Predatory_FB_Marketing_Policy_Brief_2020.pdf - Whistleblower: Bannon Sought To Suppress Black Voters With Cambridge Analytica
https://www.forbes.com/sites/janetwburns/2018/05/19/cambridge-analytica-whistleblower-bannon-sought-to-suppress-black-voters/?sh=6de68b2f7a95